Google Glass was definitely one of the search giants most notable flops in recent times. Perhaps that had something to do with the flamboyant way in which Sergey Brin introduced the product back in 2012 at Google I/O and how that set expectations in the market.
A while back we heard that Alphabets X division, the one in charge of moonshots, took the project over. And today it unveiled Glass Enterprise Edition (GEE), the Google Glass reboot. The name was actually hinted at last year, but it took this long for everything to become official.
As the new moniker implies, X wont try to sell the device to consumers, perhaps understanding thats a lost cause. Instead, it refocused its efforts on the enterprise sector, working with partners to make GEE useful for various companies. GE Aviation mechanics use GEE to aid in assembling and repairing aircraft engines, AGCO workers access checklists and i nstruction manuals through GEE when they assemble agricultural machines, while DHL employees receive real-time instructions on GEE about where parcels have to be placed in warehouses. This latter use case has apparently improved DHLs supply chain efficiency by 15%.
So while you may not be able to buy one anymore, Glass actually hasnt given up on its objective to change the world.
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